Privacy Policy

Last updated: October, 2016

Your personal information is important to you. It’s important to us, too. That’s why we do so much to protect your information, while continually providing service you can count on. While no one can guarantee absolute information security, we protect your information in many ways – from working to ensure that our buildings are secure, to proactively preparing for disasters and business interruptions, to using safe and secure computing practices. We continually review and make enhancements to how we safeguard and protect customer information.

We apply the most current security practices and have procedures in place to protect data entrusted to us. These procedures and related standards include limiting access to data and regularly testing and auditing our security practices and technologies.

Employees and temporary workers are required to follow policies and procedures plus complete confidentiality training to understand the requirement of and procedures for maintaining the confidentiality of customer information. If they fail to do so, they are subject to disciplinary action.

We strive to keep our records accurate and will make appropriate corrections when you notify us. Please let us know if there is incorrect information in any statements or other communications that you receive from us.

Information Collected
We understand the importance of appropriately safeguarding information you specifically and knowingly share with us in the course of business operations. It is our practice to protect the confidentiality of this information, limit access to this information to those with a business need, and not to otherwise disclose this information unless required or permitted by law.

LifePreserve does not collect any personal data about you (such as your name, email address or other contact information) except when you specifically and knowingly provide such information through applications, online forms, or websites, which may be captured and retained according to Company retention guidelines. The PII collected varies depending upon the function selected and the information provided. Such PII may include:

  • Name
  • Physical address
  • Email address
  • Birthday
  • Phone number
  • Policy information
  • Social Security Number
  • Account information

For individuals that login as representatives of a business or corporate account, we may gather information based on your business relationship with our organization for the purposes of providing customized online services.

Visitors who provide an email address may also be asked to provide feedback about our website via surveys. Additionally, visitors may receive periodic messages from us about new products and services or upcoming events. If you prefer not to receive periodic messages from us, please notify us in your “My Account” section of the website.

We offer special products and services to our members through third parties (“Member Services”). We may share your name, phone number, email address and membership status, SubscriberID (“Member Information”) with these third parties in order to verify your eligibility for the services.

Children’s Privacy Online
Our website is not directed toward children. We do not knowingly collect or post information from children under the age of 18. You can learn more about children’s privacy and the Children’s Online Privacy Protection Act (COPPA) at the Federal Trade Commission’s website .

Information Collected by Use of Cookies and Spotlight Tags
We allow third-party companies, including Google Analytics and others, to use cookies and spotlight tags to collect certain anonymous, non-personally identifiable information when you visit our website. The anonymous information helps us measure the performance of our online advertising campaigns and analyze visitor activity on our websites.

About Cookies
Cookies are used to store information on your computer and are a way to have your web browser “remember” specific bits of information about your previous visits to our site. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive or steal information. They allow you to access secured information, conduct secured transactions, and take advantage of promotional opportunities. They are designed to help you have a better user experience within our website, and we use the information to improve our site content.

About Spotlight Tags
Spotlight tags analyze behavior of users who have previously clicked or viewed one of our online advertisements. At no time do spotlight tags record user name, password, emails, etc. Spotlight activities are reported only if they are created by a user who meets the following three criteria:

Either clicks one of our ads and is redirected to our website, or views one of ours ads and accesses our website later
Performs an activity on a page containing a spotlight tag
Performs this activity within 30 days of clicking and/or viewing one of our ads
To learn more about this type of technology or to opt-out of ad network advertising, please visit the Network Advertising Initiative website.

Types of cookies we use
We primarily use two types of cookies:

Session cookies. These are temporary and expire when you leave our site or are inactive for a specified length of time.
Persistent cookies. These store your preferences for a site, are stored on your computer, and are read by your browser each time you visit the website.

How we use cookies
Different websites store the information in cookies differently. We do not collect personal or sensitive information in our cookies. Any such information is stored in our protected systems and not in the cookie or on the Internet.

Type of information collected by cookies
The information collected may include what time you visited our website, how long you were on our website, if you’ve been to the website before, what web pages you visited, and what type of browser you used to access our website. This information helps us identify ways to modify and improve our websites.

LifePreserve considers the information collected on our websites valuable. At this time, LifePreserve does not respond to do-not-track signals or similar technologies sent by a browser setting. However, visitors will continue to have the ability to control cookie settings for websites of LifePreserve.

How you can control what data is collected through cookies
Most web browsers automatically accept cookies, but you can usually alter the setting of your browser to prevent that; however, doing so may limit your access to certain sections of our and other websites, including account information found behind the log in.

If you do not wish to receive cookies, please refer to the help section of your Internet browser (Chrome, Safari, Firefox, Internet Explorer, etc.) to learn how to either block all cookies or receive a warning before a cookie is stored on your computer. In addition to altering the cookie settings on your browser, you can also install the Google Analytics Opt-out Add-on, which prevents Google Analytics from collecting information about your website visits.

Information shared
We may share the information we collect about you with other member companies of the LifePreserve for a variety of purposes. For example, we share information to assist us in providing service and account maintenance, to help us design and improve products, and to offer products and services that may be of interest to you.

We may share information with third parties that offer products or services that we believe may be of interest to you. Before we do so, we will provide you with a notice and an opt out form, which will permit you to say “no” to such sharing.

Information disclosed
Personal information about employees or customers is only disclosed as required or permitted by law and in accordance with established company procedures.

We may disclose the information we collect about you in response to a subpoena, to prevent fraud, to comply with an inquiry by a government agency or other regulator, or as necessary for other legal purposes.

We may disclose information to third party service providers that perform services for us in the processing or servicing of your transaction, or with third parties that perform marketing or other services on our behalf. Third parties with whom we may have joint marketing agreements include financial services companies (such as other insurance companies, banks or mutual fund companies). We also may disclose information about you to third parties with your consent or at your direction or otherwise as permitted by law.

Do Not Contact or Call Requests
We comply with all Federal regulations related to Do Not Call or Do Not Email requests by customers. We will not call customers for the purpose of product sales who have specifically asked to be put on the Do Not Call list. We retain the right to contact any customer for service-related issues. If you do not wish to be contacted by phone or fax, you can indicate this on the Do Not Contact Form.

Links to other sites
The privacy policy of LifePreserve applies to this website, application, or online forms, and our producer websites that link to this privacy policy. Websites operated by non-LifePreserve related entities may link to and from our website, but they may have different privacy policies from the one described here. Visitors should read the privacy statements of other websites they visit for information regarding their specific privacy practices.

If you would like to correct or update your personally identifiable information, please refer to your “My Account” section after logging in or by contacting us:
1. Call our customer service representatives at —
2. Email us at 
3. Write us at: Customer Service, 1280 Blue Hills Ave, Suite 102, Bloomfield, CT 06002

Effective date
This online Privacy policy is effective as of October 2016. LifePreserve may make changes to our online privacy policies occasionally. If we change it, we will post the current statement on this page. We recommend that visitors to our site review our online privacy policies from time to time to learn of new privacy practices and changes to our policies.